Responsibilities

• Assists in the development and execution of marketing strategies that support enrollment and fundraising goals and raise institutional visibility across all marketing channels, including print, web, email, social media, and digital advertising.
• Serves as a project manager, writer and editor for both digital and print communication and marketing initiatives.
• Assess the viability of requests, ensuring alignment with overarching marketing objectives.
• Create written and editorial content for university-wide initiatives — including marketing collateral, web pages, newsletters, and other storytelling platforms.
• Strengthen storytelling consistency through alignment with the university’s messaging framework.
• Support media relations efforts by identifying and pitching newsworthy stories to local, regional, and higher education media outlets.
• Provide intake and tracking of marketing requests from internal stakeholders.
• Maintain communications collateral (presentations, mailing lists, photo/video archives, brand assets) and ensure all materials meet university standards and marketing objectives.
• Contribute to broader organizational marketing and communications strategy discussions.
• Take photos and makes website edits, as needed.

Requirements

• Bachelor’s degree required in marketing, communications, public relations, or journalism.
• Minimum of two years of professional experience in communications, marketing, public relations, or journalism.
• Excellent written and grammar skills.
• Experience managing external communications.
• Embrace a dynamic work environment with the readiness to undertake various assigned duties to contribute to the overall success of the team and organization.
• Ability to guide and develop advanced executive-level content and writing.
• Superb editing to support clear ideas.
• Skilled in using web-based applications, including content management systems, project management tools, and social media management platforms
• Proven ability to thrive in a fast-paced, results-oriented, collaborative environment.

Preferred

• Crisis management communication experience
• Knowledge of higher education environments
• Persuasive communication style