Marketing & Communications Specialist

Williamsport, PA (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional MARCOM planning and execution to drive growth while turning research, competitive insights, and product storytelling into repeatable campaigns, content, and assets that move awareness, engagement and revenue.

  • Growth Infrastructure: Build and govern annual MARCOM plans with clear timelines, budgets, and approvals.
  • Demand Generation: Lead integrated campaigns to lift awareness and revenue across channels.
  • Brand Positioning: Use research and competitive insights to sharpen messaging and value propositions for target buyers.

Job Description

Responsibilities

  • Growth Infrastructure: Create, execute and measure annual MARCOM plans that support business growth and strategic objectives.
  • Demand Generation: Lead integrated product marketing campaigns to drive awareness, engagement and revenue.
  • Brand Measurement: Use research, analytics and competitive insights to inform market positioning, messaging, and value propositions.
  • Content Engine: Develop compelling product content for digital, social, print and internal communication channels.
  • Content Engine: Manage creative development with internal teams and external partners, including collateral, videos and advertising assets.
  • Marketing Ops: Build and maintain repeatable processes, workflows and documentation to streamline content delivery.
  • Marketing Ops: Maintain accountability for all campaign timelines, budgets and stakeholder approvals.
  • Content Engine: Guide storyboarding, shot lists and production logistics for photo and video shoots.
  • Marketing Ops: Collaborate cross-functionally to ensure alignment and on-time project execution.
  • Events & Community: Support planning and execution of internal and external events including internal events and tours, trade shows and conferences.

Requirements

  • 3-5 years of experience developing, executing and measuring strategic MARCOM plans—preferably within highly regulated industries such as aviation, aerospace, defense, finance or healthcare.
  • Strong writing, editing and storytelling skills.
  • Proven project management experience with cross-functional teams.
  • Exceptional attention to detail and ability to thrive in a fast-paced environment.
  • High professionalism and strong communication skills across all levels of an organization.
  • Ability to manage ambiguity, adjust to changing priorities and solve problems independently.
  • Portfolio required (must be original work; AI-generated materials not accepted).
  • Proficiency in Microsoft Office and familiarity with third-party content management and MARCOM tools (e.g., Sprout, Hive, SharePoint, Bynder, Gather Content).
  • Bachelor’s degree in marketing, communications or related field, or equivalent combination of experience and education.
  • Travel up to 40% travel may be required.

Preferred

    Benefits

    • Flexible Work Schedules
    • Education Assistance
    • Career Development & Training Opportunities
    • Wellness Program (including Fitness Reimbursement)
    • Medical, Dental, Vision & 401(K) with Company Funding
    • Paid Parental Leave
    Lycoming Engines logo

    Lycoming Engines

    Lycoming Engines specializes in the Engineering, Manufacture, Service and Support of piston aircraft engines. Headquartered in Williamsport, Pennsylvania, Lycoming piston engines power more than half of the world's general aviation fleet - both rotary-wing and fixed. More information is available at www.lycoming.com.See all of the open positions at Lycoming Engines at https://www.textron.com/job-details.

    Founded in 1929
    Williamsport, Pennsylvania, USA
    212 employees (12 in marketing)

    Traffic Signals

    Monthly Visitors
    66.7K
    Traffic Source Mix
    Search
    60.4%
    Direct
    31.2%
    Referral
    5.4%
    Social
    1.9%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~212

    Marketing Team

    Marketing Team Size
    8 (4% of company)