Marketing Communications Specialist

Madison, WI (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel marketing for a 127-year nonprofit association supporting Wisconsin cities and villages.

  • Own the development and execution of campaigns promoting programs, events, and member value.
  • Must-have: minimum 3 years in marketing/communications with proven campaign delivery.
  • Standout: cross-channel content leadership across print and digital media.

Job Description

Responsibilities

  • Develop, manage, and execute marketing communications plans and campaigns that promote the League’s programs, services, events, publications, and membership value
  • Create and maintain a strategic marketing and content calendar, aligning messaging across departments, audiences, and platforms
  • Lead content planning, production, and distribution for our monthly magazine, electronic newsletters and email marketing campaigns, website content, social media channels, and other print and digital materials
  • Write, edit, and coordinate the development of clear, engaging content that reflects the League’s brand voice, mission, and nonpartisan role
  • Collaborate with League staff, members, and outside vendors (designers, printers, freelancers) to develop messaging, visuals, and materials
  • Upload, manage, and maintain website content using established content management schedules and standards
  • Coordinate branding initiatives, including managing League and League Insurance branded materials and marketing items
  • Ensure consistency of messaging and visual identity across all communications
  • Track engagement and performance metrics (email, web, social) and use insights to refine communications approaches
  • Provide communications and marketing support for League events, conferences, and educational programs

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience
  • A minimum of three years of professional experience in marketing, communications, public relations, or a related role (association, nonprofit or local government experience a plus)
  • Demonstrated ability to develop and execute marketing communications plans and manage multiple projects simultaneously
  • Strong writing, editing, and proofreading skills, with attention to detail and tone
  • Experience creating written and graphics-based content for both print and digital communications
  • Familiarity with email marketing, social media, and website content management
  • Ability to work independently, exercise sound judgment, and manage deadlines in a collaborative team environment
  • Interest in mission‑driven work and willingness to learn about local government and municipal issues

Preferred

  • Strong project management skills and ability to prioritize competing deadlines
  • Experience working with marketing and design tools such as Constant Contact, Canva, Adobe Creative Suite, or similar platforms
  • Comfortable collaborating across departments and with external partners
  • Experience producing or managing periodical publications or magazines
  • Highly skilled in Windows OS and Microsoft Office 365
  • Familiarity with associations, local government, or public‑ sector communications

Benefits

  • The League offers excellent health and other coverages through the Wisconsin Employee Trust Funds (ETF) and participates in the Wisconsin Retirement System (WRS). Additional benefits include paid holidays, vacation, and sick time.