Responsibilities

• Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
• Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement
• Deploy targeted communications to customers using marketing automation platforms to launch and track results
• Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed
• Increase brand recognition through communication of the corporate value proposition(s) via email, web, print, and other channels
• Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements
• Effectively communicate complex messages in a variety of communication forms to varying audiences
• Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotions, and social media content
• Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across desktop and mobile responsive website
• Develop appropriate website content and landing pages, ensuring best practices are followed (working with in-house or external partners)