Responsibilities

• Manages the domestic and international trade show calendar, coordinating participation with Sales and Service teams; procures, maintains, and organizes trade show materials and displays, ensuring artwork and materials are up to date to support successful events.
• Responsible for placing website content, updates, management, and maintenance. Makes recommendations of new technologies to improve website traffic, interactivity, and user experience.
• Manages content and maintenance of all company social media platforms, including LinkedIn, Facebook, YouTube, and Instagram. Research new media channels and make recommendations to the manager.
• Research data related to the current product market, customer demographics and interest, social media input, and other factors influencing product demand.
• Collects, analyzes, and summarizes online and offline customer engagement data to identify trends, forecast marketing and sales activity, and develop actionable insights; prepares reports, presentations, and recommendations for management based on research findings.
• Communicates with Sales and Service teams and international distributors to help develop and deliver their marketing and promotional materials.
• Provides marketing communications support and project management.
• Assists in developing ways to communicate marketing messages through conception and development of such material as printed/digital product fact sheets, brochures, case studies, newsletter articles, print advertising, and delivery through all appropriate media – including direct mail, email, web, video, webinars, blogs, white papers, e-publications, and at trade shows.
• Coordinate photo shoots of new products and any internal company campaigns
• Execute campaigns using internal resources and vendors.
• Obtain product or service information by collaborating with Sales, Service, International Distributors, and Product Managers about sales, customers, and competitors, as well as from internal operations, subject matter experts, and/or outside resources.
• Ensure branding standards and marketing messaging are consistent with company standards that help drive key messages in an impactful way.
• Establishes and maintains a Bergkamp digital library to include all finished artwork, photographs, videos and other graphic material owned and used by Bergkamp.
• Develops, manages and executes internal and external communications plans based upon operational direction given by Marketing Manager.
• Contributes to team effort by actively participating in team meetings.
• Stays informed of industry, marketing, social media, and customer trends to ensure Bergkamp marketing communications are consistent with the current state of the art.
• Prepare and report internal communication metrics on a regular basis.
• Responsible for trade show materials and events.
• Assist human resources with internal company events as needed.

Requirements

• An Associate’s Degree or at least 5 years equivalent experience in marketing, communications, business, advertising or other related field or experience. Construction, Asphalt, Emulsion, Manufacturing industry or related experience preferred but not necessary
• Excellent interpersonal skills with the ability to interact in a positive and professional manner to develop and maintain strong working relationships with customers, coworkers and management.
• Excellent oral and written communication and presentation skills, with outstanding editing skills for print and electronic media.
• Strong attention to detail and organizational skills.
• Ability to travel, primarily domestically twenty-five (25) percent of the time.
• Ability to manage time effectively and prioritize tasks to meet deadlines.
• A good understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• Working knowledge of social media; both the trends and business realities as they relate to corporate communications.
• Ability to read and accurately interpret documents such as invoices, procedure manuals, and job instructions.
• Provide an existing body of work that demonstrates an ability to clearly communicate a complex message or idea and that demonstrates creative development or the ability to manage a creative development process.
• Demonstrates strong foundational skills, including basic mathematical calculations (percentages, proportions, and decimals), sound judgment and common-sense problem solving, proficiency with Microsoft Office and standard department equipment (computer, cameras, video equipment, copier, fax, and phone), the ability to follow written and verbal instructions, and a commitment to maintaining confidentiality.