Responsibilities

• Execute targeted marketing campaigns, including email campaigns and nurture sequences
• Build and manage campaign workflows, lists, and segmentation within marketing automation platforms
• Create and update landing pages and supporting campaign assets
• Develop and update sales and marketing content, including case studies, application briefs, and campaign materials
• Track and report on campaign performance, including email metrics and engagement data
• Support ongoing optimization of campaigns through updates to messaging, targeting, and execution
• Maintain and organize marketing content for internal and external use
• Collaborate with sales teams to support ongoing outreach and pipeline activities
• Develop content for technical audiences, including engineers and operators

Requirements

• Must align with our Core Values
• Must have 3-5 years of experience marketing technical or industrial B2B products that require explanation and involve engineers, operations teams, buyers, distributors, reps, or OEM channels.
• Hands-on experience building and executing email campaigns using a marketing automation platform (e.g., HubSpot, Salesforce, Pardot).
• Ability to create sales-enablement content such as case studies, application briefs, and customer-facing messaging.
• Strong writing skills with the ability to translate technical features into clear, application-level customer value.
• Experience supporting sales teams, distributors, or rep networks.
• Ability to develop messaging for technical and commercial audiences (e.g., engineers, operators, buyers).
• Comfortable collaborating directly with sales leadership on messaging and campaign priorities.