Responsibilities

• Marketing & Campaign Management
• Develop and execute integrated marketing campaigns independently and with external marketing partners to support Foundation programs, grants projects, educational initiatives, events, and fundraising efforts.
• Take ownership of marketing projects from concept through execution, optimization, and reporting, including managing timelines, deliverables, approvals, and follow-up.
• Assist in the promotion of online boating safety courses, clean water initiatives, life jacket programs, and other Foundation priorities.
• Coordinate campaign calendars and content schedules across multiple communication channels.
• Support paid and organic digital marketing efforts, including social media advertising and audience targeting.
• Monitor and report campaign performance and recommend optimization strategies.
• Coordinate with external vendors, agencies, designers, printers, and advertising partners to ensure projects are delivered on time, on budget, and aligned with Foundation goals.
• Content Development
• Create compelling content for email newsletters, website, social media, videos, partner toolkits, and promotional materials.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4-6 years of experience in marketing, communications, digital marketing, or public relations.
• Excellent written and verbal communication skills.
• Experience managing email marketing campaigns and marketing automation platforms.
• Experience developing content for multiple channels, including social media and web.
• Strong project management and organizational skills.
• Experience using analytics to evaluate campaign performance.
• Experience with web analytics and digital advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, or similar tools.

Preferred

• Experience in nonprofit, association, education, conservation, outdoor recreation, or public awareness organizations.
• Experience with Salesforce, CRM systems, and marketing automation tools.
• Experience managing paid digital advertising campaigns.
• Familiarity with grant-funded outreach or public education initiatives.
• Experience using design, video, or creative production tools such as Canva, Adobe Creative Suite, or similar platforms.
• Knowledge of boating, outdoor recreation, conservation, or water safety programs.
• Portfolio or writing samples demonstrating experience with digital campaigns, email communications, web content, social media, or public-facing outreach materials preferred.

Benefits

• GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.