Marketing & Communications Specialist; Commuter Connections

District of Columbia, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Coordinate Bike to Work Day events and lead regional TDM marketing efforts to raise program awareness.

  • Own regional Bike to Work Day coordination and marketing efforts.
  • Must-have: Bachelor’s degree and 3+ years in marketing, communications, outreach, or related field.
  • Standout: Experience leading steering committees and coordinating cross-functional teams.

Job Description

Responsibilities

  • Coordinate the annual Bike to Work Day event as Staff Lead for the event’s steering committee, including facilitation of committee meetings, consensus-building, event logistics, and sponsorship management.
  • Support the Senior TDM Marketing Manager in guiding the Regional TDM Marketing contractor, reviewing media plans, and assessing marketing materials.
  • Develop, update, and procure marketing collateral such as brochures and flyers.
  • Maintain the Commuter Connections websites, ensuring content accuracy and optimal functionality in collaboration with web developers.
  • Manage social media channels by creating relevant content and responding to public inquiries.
  • Participate in outreach and promotional events to elevate program awareness.
  • Collect and analyze marketing campaign data; prepare reports including campaign/event summaries; oversee data exports from analytics platforms.
  • Support coordination and presentations for Regional TDM Marketing Group and Bike to Work Day Steering Committee meetings.

Requirements

  • Bachelor’s degree required, in marketing, communications, journalism, city and regional planning, public administration, public policy, environmental studies, business, or a closely related field.
  • Minimum of three years of progressively responsible experience in marketing, communications, outreach, public involvement, or a related field.

Preferred

  • Stakeholder Management: Coordinates regional events and serves as Staff Lead for the Bike to Work Day Steering Committee.
  • Communications & Interpersonal Skills: Demonstrates expertise in marketing, communications, public relations, and advertising; outstanding writing and editing skills for a variety of audiences; proficient in graphic design concepts and advertising layouts; establishes strong relationships with staff, officials, business community, and public.
  • Marketing Campaign Development: Supports creation, implementation, and evaluation of marketing campaigns.
  • Organizational Skills: Independently manages assigned tasks with limited supervision; prioritizes deliverables and reports status through project management tools.
  • Technical & Software Proficiency: Proficient in Microsoft 365 suite (Word, Excel, PowerPoint, SharePoint, Teams); experienced with web conferencing (Webex, Zoom); familiarity Canva, Adobe Creative Suite (Illustrator, InDesign, Photoshop) is desirable.
  • Proficient with WordPress is desirable.
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Metropolitan Washington Council of Governments

From its inner core to outer suburbs, more than five million people call the metropolitan Washington region home. And an additional million new residents are forecast between now and 2045. Managing this growth—and ensuring a well-maintained transportation system, clean air, water, and land, safe and healthy communities, and a vibrant economy—requires regional partnership.The Metropolitan Washington Council of Governments (COG) is the hub for this partnership. Every month, more than a thousand officials and experts come to COG to make connections, share information, and develop solutions to the region’s major challenges. Together, they help advance COG's Region Forward Vision for a more prosperous, accessible, livable, and sustainable future.Founded in 1957, COG is an independent, nonprofit association, with a membership of 300 elected officials from 24 local governments, the Maryland and Virginia state legislatures, and U.S. Congress. COG is supported by financial contributions from its member governments, federal and state grants and contracts, and donations from foundations and the private sector.The Board of Directors is COG’s governing body and is responsible for its overall policies. In addition, a wide network of policy, technical, and advisory committees, partnerships, and programs advance COG’s regional work. Elected leaders, police chiefs, housing directors, environmental experts, transportation planners, and more find value in working together at COG. A staff of more than 130 subject matter experts and other professionals support COG and its members.

Founded in 1957
Washington, District of Columbia, USA
242 employees (11 in marketing)

Traffic Signals

Monthly Visitors
21.3K
Traffic Source Mix
Search
47.4%
Direct
44.2%
Referral
6.4%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~242

Marketing Team

Marketing Team Size
8 (3% of company)

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