Marketing Communications Specialist

Waukesha, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing content creation and cross-channel campaign execution for CFR Engines’ marketing team, owning materials, visuals, and events to support global industrial marketing.

  • Must-have: 3+ years in marketing/content development with digital platforms.
  • Standout: experience planning trade shows and events.

Job Description

Responsibilities

  • Develop and execute marketing content across digital and print channels, including website content, social media, email campaigns, brochures, presentations, and product materials.
  • Create visually engaging material such as graphics, infographics, videos, and animations to support marketing campaigns and product promotion.
  • Support the execution of marketing campaigns across channels based on established timelines and priorities.
  • Maintain and update website content, ensuring accuracy, relevance, and alignment with brand standards.
  • Execute email marketing campaigns, including content development, formatting, and distribution.
  • Assist in the planning and execution of trade shows, conferences, and customer events, including development of booth materials, signage, and promotional items.
  • Work closely with internal teams to execute marketing initiatives aligned with business objectives.
  • Ensure consistency of brand identity, messaging, and visual standards across all marketing channels and communications.
  • Develop marketing materials and sales tools to support commercial teams and channel partners, ensuring alignment with messaging and branding standards.
  • Provide creative input and ideas to support campaign development and enhance marketing effectiveness.

Requirements

  • Bachelor's degree in marketing, communications, graphic design, or a related field.
  • Minimum 3 years of experience in marketing, communications, or digital content development.
  • Experience with digital marketing platforms, including LinkedIn, YouTube, and email marketing tools.
  • Experience with website content management systems (e.g., WordPress).
  • Proficiency in Microsoft Office Suite and Adobe Creative tools (e.g., Illustrator, Photoshop, InDesign).
  • Experience creating visual and multimedia content (graphics, video, etc.) strongly preferred.
  • Exposure to trade shows, events, or marketing campaign execution preferred.
  • Ability to travel domestically and internationally (~10%).

Nice To Have

  • Experience in B2B or industrial/manufacturing environments preferred.
  • Experience creating visual and multimedia content (graphics, video, etc.) strongly preferred.
  • Exposure to trade shows, events, or marketing campaign execution preferred.
  • Ability to travel domestically and internationally (~10%).
CFR Engines Inc. logo

CFR Engines Inc.

CFR Engines Inc. (CFR®) is a leading, global manufacturer of fuel rating test instruments and equipment. For over 95 years, CFR made-in-USA products have provided value and confidence in Gasoline and Diesel fuel quality. Your first choice in fuel testing globally with CFR F1/F2 for Octane (D2699/D2700), CFR F5 for Cetane (D613), CFR Ignition Quality Tester (IQT®) for Cetane (D6890), CFR Continuous Testing System (CTS) for Online Direct Comparison (D2885), CFR WI Instruments Model E for Ethanol (D5845), and XCP® TECHNOLOGY, a computer-based accuracy and process accountability panel. CFR continues its tradition with advanced technology, robust design, and strict manufacturing processes.

Founded in 1928
Waukesha, Wisconsin, USA
87 employees

Traffic Signals

Monthly Visitors
21.6K
Traffic Source Mix
Search
61.7%
Direct
16.4%
Referral
12.6%
Social
8.2%
Paid
1.2%

Headcount Trend

Current headcount: ~87