Marketing and Communications Specialist

Bardstown, KY (On-site)

$0K/yr – $0K/yrEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand growth through social media, partnerships, email, and events in the performance automotive space.

  • Own execution of social media and partner communications to boost brand visibility
  • Must-have: 1–3 years in marketing/communications with strong writing and quick adaptation
  • Standout: Experience coordinating sponsorships, events, and partner relationships

Job Description

Drive brand growth through social media, partnerships, email, and events in the performance automotive space.

  • Manage and execute social media strategy across platforms, including content creation, scheduling, and audience engagement to support brand growth and product visibility
  • Monitor social performance and identify opportunities to increase reach, engagement, and audience growth
  • Serve as the primary point of contact for sponsorships and partnerships, managing communications and ensuring timely execution of deliverables
  • Support the development and maintenance of strong partner relationships aligned with brand and business objectives
  • Develop and distribute marketing emails and newsletters to promote products, events, and company updates
  • Monitor campaign performance (open rates, click-through rates, engagement) and identify opportunities for improvement
  • Manage the marketing email inbox to ensure timely, accurate, and professional communication
  • Support planning and execution of events, trade shows, and industry activations, including logistics coordination and promotional support
  • Assist with on-site event execution as needed
  • Maintain consistent brand voice and messaging across all communication channels
  • Collaborate with internal teams to support product launches, promotions, and marketing campaigns

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience)
  • 1-3 years of experience in marketing, communications, or a related role preferred
  • Strong written and verbal communication skills, with the ability to adapt messaging to different audiences
  • Experience managing social media platforms and performance tracking (e.g., open rates, click-through rates)
  • Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
  • Ability to communicate effectively with external partners, sponsors, and internal teams
  • Self-motivated, detail-oriented, and adaptable
  • Interest in the automotive, racing, or performance industry preferred

Benefits

  • Benefits include:
  • 401k with company match
  • PTO and sick time
  • Medical, dental, and vision insurance
  • Employee discount
BD Diesel logo

BD Diesel

ENGINEERED EXCELLENCE SINCE 1972The BD name became recognized in 1989, when the company introduced the first exhaust brake for the burgeoning Diesel pick-up truck market. We are an innovative and world class company distributing products North American wide for domestic diesel and gas applications.

Founded in 1972
Abbotsford, British Columbia, CAN
88 employees (5 in marketing)

Traffic Signals

Monthly Visitors
88.9K
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
78.9%
Direct
16.1%
Referral
0.8%
Social
2.5%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
2 (2% of company)

Funding

Last Raise
Corporate Round, 4 years ago

Funding History

  • Aug 2022
    Corporate Round