Marketing & Communications Specialist at APTIM | Baton Rouge, LA

Marketing & Communications Specialist

Baton Rouge, LA (On-site)

Salary Not AvailableMid Level

Posted 4 months ago

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Job Summary

Drive marketing for energy efficiency programs as a Marketing Specialist, coordinating strategy, content, and campaigns to inform and engage stakeholders.

Own development and execution of marketing strategies, materials, and campaigns for energy efficiency programs.
Must-have: Bachelor\'s degree in marketing or related field and energy/utility marketing experience.
Standout: Cross-functional collaboration with internal teams and partners to drive campaigns.

Job Description

Responsibilities

Ensure marketing materials comply with brand guidelines and regulatory requirements.
Develop and implement marketing strategies for energy efficiency programs.
Collaborate with internal teams and external partners on marketing materials and campaigns.
Coordinate events and outreach activities to engage target audiences.
Analyze market trends and customer insights to inform marketing decisions.
Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
Track and report on the effectiveness of marketing campaigns (ROI).
Create designs in various visual media channels to communicate program messages.
Create white papers and case studies highlighting program successes.
Meet with internal staff, stakeholders, and partners to discuss project requirements and design.

Requirements

Bachelor's degree from an accredited college or university in marketing, communications, business, related field
Experience in marketing, preferably within the energy or utilities sector.
Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
Strong written and verbal communication skills, experience with client engagement and coordination.
Detail-oriented with excellent time management, project management, and follow-through.
Demonstrated ability to execute marketing, education, and outreach strategies.
Solid knowledge of design and visual principles.
Creative thinking and problem-solving abilities.
Ability to analyze and interpret data into visual design concepts.
Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.

Preferred

1+ years' experience in the energy efficiency industry preferred.
Understanding of energy efficiency technologies and energy-saving solutions including lighting, HVAC, and mechanical systems.

Benefits

Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location.
Company paid and optional Life insurance
Short-term and long-term disability insurance
Accident, Critical Illness, and Hospital Indemnity coverage
Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)
401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here:
APTIM 401(k) Guide
APTIM - Helpful Documents

APTIM

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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