APTIM

Marketing & Communications Specialist

Baton Rouge, LA (On-site)

Salary Not AvailableMid Level

Posted 6 months ago

Job Summary

Drive marketing for energy efficiency programs as a Marketing Specialist, coordinating strategy, content, and campaigns to inform and engage stakeholders.

  • Own development and execution of marketing strategies, materials, and campaigns for energy efficiency programs.
  • Must-have: Bachelor\'s degree in marketing or related field and energy/utility marketing experience.
  • Standout: Cross-functional collaboration with internal teams and partners to drive campaigns.

Job Description

Responsibilities

  • Ensure marketing materials comply with brand guidelines and regulatory requirements.
  • Develop and implement marketing strategies for energy efficiency programs.
  • Collaborate with internal teams and external partners on marketing materials and campaigns.
  • Coordinate events and outreach activities to engage target audiences.
  • Analyze market trends and customer insights to inform marketing decisions.
  • Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
  • Track and report on the effectiveness of marketing campaigns (ROI).
  • Create designs in various visual media channels to communicate program messages.
  • Create white papers and case studies highlighting program successes.
  • Meet with internal staff, stakeholders, and partners to discuss project requirements and design.

Requirements

  • Bachelor's degree from an accredited college or university in marketing, communications, business, related field
  • Experience in marketing, preferably within the energy or utilities sector.
  • Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
  • Strong written and verbal communication skills, experience with client engagement and coordination.
  • Detail-oriented with excellent time management, project management, and follow-through.
  • Demonstrated ability to execute marketing, education, and outreach strategies.
  • Solid knowledge of design and visual principles.
  • Creative thinking and problem-solving abilities.
  • Ability to analyze and interpret data into visual design concepts.
  • Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.

Preferred

  • 1+ years' experience in the energy efficiency industry preferred.
  • Understanding of energy efficiency technologies and energy-saving solutions including lighting, HVAC, and mechanical systems.

Benefits

  • Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location.
  • Company paid and optional Life insurance
  • Short-term and long-term disability insurance
  • Accident, Critical Illness, and Hospital Indemnity coverage
  • Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)
  • 401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here:
  • APTIM 401(k) Guide
  • APTIM - Helpful Documents

APTIM

3.8 Glassdoor

APTIM enhances the quality of the environment, wellbeing of people, resilience of communities, and opportunity for employees to make a difference, not just a living. A leading professional solutions firm, we specialize in environmental, sustainability, resilience, and infrastructure solutions. Our team of experts provide these integrated solutions for forward-thinking government agencies, commercial and industrial clients, and energy customers. Together, we create sustainable and resilient communities for all.

Founded in 2017
Louisiana, USA
3K employees (53 in marketing)
www.aptim.com
64% recommend to a friend
93% CEO approval

Salaries

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,795 salaries.

See all Communications salariesSee more Communications jobs
See all APTIM salaries

Traffic Signals

Monthly Visitors
26.7K
Traffic Source Mix
Search
37.7%
Direct
50.2%
Referral
10.3%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~3K

Marketing & Communications Specialist

APTIM · Baton Rouge, LA · On-site