Marketing Communications Manager at Voith Group | York, PA

Voith Group

Marketing Communications Manager

York, PA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing communications that align global messaging with local market needs, shaping brand position and demand through integrated campaigns across paid, owned, and digital channels.

Coordinate with Global Group Communications to tailor messaging and branding for regional audiences.
Lead integrated campaigns across paid, owned, and digital channels to drive awareness and lead generation.
Provide strategic counsel to regional leadership and measure impact with CRM and analytics.

Job Description

Responsibilities

Develop and execute integrated marketing communications programs supporting business growth objectives.
Serve as the primary regional liaison with Global Group Communications and the Solutions Portfolio team to ensure alignment of messaging, branding, campaigns, and priorities.
Provide strategic communications counsel to regional leadership and operating units to strengthen brand positioning and market presence.
Ensure consistent application of corporate identity, branding, and messaging standards across all communications channels and materials.
Collaborate with internal stakeholders and external agencies to develop marketing collateral, promotional materials, advertisements, newsletters, and digital content.
Lead regional rollout and execution of product, service, and project campaigns across paid, shared, and owned channels.
Contribute to newsroom/editorial planning process.
Adapt global campaigns, messaging, and value propositions for regional audiences, market conditions, and customer needs.
Develop compelling audience-focused content that supports awareness, engagement, lead generation and sales funnel growth.
Support social media strategy, including organic and paid campaigns.

Requirements

At least 10-12 years working experience in marketing or integrated marketing communications within a global company or agency environment (B2B a plus)
Experience developing and executing integrated marketing campaigns across digital and traditional channels
Experience working within global organization and cross-functional teams
Proficiency in Microsoft Office; Adobe Creative Suite experience a plus

Nice_to_have

Bachelor’s degree in marketing, communications or related field preferred
Experience with CRM and marketing automation platforms (Salesforce, HubSpot preferred)

Benefits

Flexibility with Work/Life Balance
Competitive Compensation and Benefits Package
401K with generous company match
Climate-Neutral Footprint Worldwide
Tuition reimbursement

Voith Group

3.9 Glassdoor

The Voith Group is a global technology company. With its broad portfolio of systems, products, services and digital applications, Voith sets standards in the markets of energy, paper, raw materials and transport. Founded in 1867, Voith today has around 22,000 employees, sales of € 5.2 billion and locations in over 60 countries worldwide and thus is one of the larger family-owned companies in Europe.Voith's DNA is “Sustainable technologies for future generations”. With its innovative developments, Voith is driving the decarbonization of industry and acting as a game changer and co-creator.In doing so, Voith has a broad portfolio of sustainable technology solutions and services that make it possible to reduce emissions in the customers' value chains, improve ecological performance, increase efficiency and thus reduce CO2 emissions.Did you know that one quarter of the energy produced worldwide is generated from hydropower with technologies and services from Voith?But hydropower is just one of the exciting business divisions of Voith: a large proportion of the worldwide paper production is manufactured on Voith paper machines. And drive systems from Voith move both industrial plants and vehicles on rail, road and water all over the globe.Career: https://voith.com/corp-en/careers.html#209066Imprint: https://voith.com/corp-en/footer/imprint.htmlPrivacy Policy: https://voith.com/corp-en/footer/privacy-policy.html

Heidenheim an der Brenz, Baden-Württemberg, DEU

13K employees

www.voith.com

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100% CEO approval