Responsibilities

• 50% STRATEGIC DATA, COMMUNICATION INSIGHT AND PLAN DEVELOPMENT
• Leads strategic data and insight development to inform communications planning and monitoring across all of our marketing communications work, specifically for recruitment and commitment work, direct marketing campaigns, and specialized audience segments.
• Leads strategic communications plan development.
• Provides consultation to internal stakeholders and communications team members. This represents expansion in complexity, scale and scope from prior sole focus on event promotions.
• 35% STRATEGIC IMPLEMENTATION AND COLLABORATION
• Collaborates across team members to plan integrated channel and messaging strategies and lead data-informed marketing strategy for student, parent and school counselor audiences (US and International).
• Manages marketing and branding execution using those insights
• Leads cross-unit branding coordination.
• Scalable content infrastructure to aid in seamless and consistent use across team members
• 15% EMERGENT ASSIGNMENTS

Requirements

• BA/BS plus at least six (6) years of relevant, transferable work experience in journalism or strategic communications.
• Excellent organizational and coordination abilities
• Excellent written and oral communication skills, including public speaking experience
• Experience with an email marketing platform and/or customer relationship management (CRM) technology.
• Experience with effective print communication development for publication or public distribution.
• Demonstrated ability to both work independently and take initiative, and well as collaborating with a variety of stakeholders
• Demonstrated ability to manage multiple large projects concurrently
• Demonstrated commitment to ensuring accessibility and fostering inclusion in work practices

Preferred

• Experience in an admissions or recruitment setting.
• Familiarity with the University of Minnesota and its programs.
• Experience working with people of a wide array of backgrounds and cultures.
• Experience working in Slate CRM

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services