Marketing & Communications Manager at Sofitel | District of Columbia, USA

Marketing & Communications Manager

District of Columbia, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 months ago

Job Summary

Drive hospitality communications and campaigns for Accor properties across venues, leading media relations, content creation, partnerships, and budget management.

Must-have: 5+ years in Hospitality marketing and e-commerce management
Standout: strong cross-channel campaign leadership and agency coordination
Budget planning and performance tracking with ROI focus

Job Description

Responsibilities

Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
Conduct market research to identify consumer preferences, market trends, and competitive landscapes
Analyze data from various platforms to provide informed proposal to meet commercial and business goals
Review competitors to create in-depth communications strategies to promote all products and service
Proactively initiate partnerships drive business synergy and reduce costs
Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
Seek relevant brands for co-branded guest experiences
Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
Responsible to gathering scope and costs for budgeted items related to marketing communications
Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
Plan and prepare for annual budget submission and presentation

Sofitel

At Sofitel, we are more than luxury hotels. Guided by our French zest for life, we inspire heartfelt encounters shining a light on vibrant local cultures with our remarkable savoir-faire, and heartfelt service.With more than 120 addresses worldwide, Sofitel aspires to ignite love, unlock the extraordinary, and foster discovery in every stay. Through the fusion of French zest and local culture, be it the culinary artistry of a thoughtfully crafted dish, the exhibition of captivating local artistry, or the serenity of our wellness spaces, we harness the transformative power of our cultural link. At Sofitel, it's within these moments that we reinvent luxury, etching an indelible impression on your heart and soul.Sofitel also includes Sofitel Legend, six hotels, six living legends, where secrets are whispered, where past meets present and where awe-inspiring stories unfold every day.

Founded in 1964

Issy-les-Moulineaux, Île-de-France, FRA

9.1K employees (258 in marketing)

sofitel.com