Own social strategy and content engagement for veterinary brands, translating audience insights into scalable formats across LinkedIn, Instagram, Facebook, and emerging channels to support growth and funnel goals.

• Growth Strategy: drive reach, engagement, and audience habit through multi-channel content, formats, and recurring series.
• Analytics & Experimentation: use data to refine cadence, channel mix, and A/B tests on formats, messaging, and timing.
• Influencer & Cross-Functional Collaboration: activate veterinary voices, align with Product/Sales/CX to support acquisition, retention, and conversion.