Marketing Communications Manager, Social

Doylestown, PA (Remote)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own social strategy and content engagement for veterinary brands, translating audience insights into scalable formats across LinkedIn, Instagram, Facebook, and emerging channels to support growth and funnel goals.

  • Growth Strategy: drive reach, engagement, and audience habit through multi-channel content, formats, and recurring series.
  • Analytics & Experimentation: use data to refine cadence, channel mix, and A/B tests on formats, messaging, and timing.
  • Influencer & Cross-Functional Collaboration: activate veterinary voices, align with Product/Sales/CX to support acquisition, retention, and conversion.

Job Description

Own social strategy and content engagement for veterinary brands, translating audience insights into scalable formats across LinkedIn, Instagram, Facebook, and emerging channels to support growth and funnel goals.

  • Growth Strategy: drive reach, engagement, and audience habit through multi-channel content, formats, and recurring series.
  • Analytics & Experimentation: use data to refine cadence, channel mix, and A/B tests on formats, messaging, and timing.
  • Influencer & Cross-Functional Collaboration: activate veterinary voices, align with Product/Sales/CX to support acquisition, retention, and conversion.
Instinct Science logo

Instinct Science

5.0 Glassdoor

Instinct is a leading veterinary software system focused on enhancing patient care and improving staff efficiency. We already power many of the world's most advanced care centers including teaching hospitals, private specialty centers, and leading ER/general practice hospitals. Instinct includes digital whiteboards and treatment sheets, patient safety warnings, built in Plumb's, live invoice auditing, and much more!

Founded in 2017
Philadelphia, Pennsylvania, USA
190 employees (46 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
18.6K
Monthly Google Ads Budget
$1.8K
Traffic Source Mix
Search
37.3%
Direct
50.3%
Referral
6.4%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~190

Marketing Team

Marketing Team Size
38 (20% of company)
Median Career Experience
18 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.6M
Last Raise
$2.6M
Series Unknown, 3 years ago

Funding History

  • Nov 2022
    Series Unknown
  • Nov 2019
    Series Unknown • $2.6M

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