Responsibilities

• Develop and execute comprehensive marketing strategies across digital, print, and social platforms
• Manage marketing timelines and team deliverables
• Oversee content creation, SEO, on site marketing, and advertising campaigns
• Monitor performance metrics and analyze data to optimize campaigns
• Collaborate with technical, product, and creative teams to align messaging
• Conduct market research to identify customer trends and competitive insights
• Coordinate events, business development, and promotional initiatives
• Manage and mentor marketing team members
• Maintain brand consistency across all channels and materials

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, or a related field (advanced degree in Communications or a related field preferred)
• 3-5+ years of progressive marketing or communications experience, including team leadership or supervisory responsibility
• Proven track record of building and scaling brands and growth programs
• Strong strategic thinking paired with hands-on execution capability
• Deep understanding of modern marketing channels, tools, and analytics, including demonstrated ability to leverage AI tools to accelerate content development, communications, and campaign work
• Experience effectively communicating to multiple audiences
• Experience with digital platforms, paid media, and marketing automation
• Experience producing stakeholder-facing communications such as sponsorship materials, impact reports, or partnership content
• Experience in nonprofit, higher education, workforce development, trade associations, economic development, or similar mission-driven organizations preferred

Preferred

• Experience in cross-functional leadership across marketing, product, and creative teams
• Proven ability to translate mission and brand narrative into compelling messaging across sponsorship, partner engagement, and public awareness.