Responsibilities

• Lead the planning and execution of integrated marketing communications that support key ministry priorities and product initiatives.
• Protect and strengthen the ministry’s brand voice by ensuring all messaging is clear, consistent, engaging, and conversational.
• Oversee the development of marketing copy for product publications across print and digital platforms, maintaining alignment with brand standards.
• Create and manage compelling copy for a wide range of channels, including direct mail, newsletters, brochures, catalogs, web content, email campaigns, social media, events, and promotional materials.
• Collaborate with cross-functional teams to research audiences, analyze market trends, and develop creative concepts that differentiate ministry resources.
• Ensure accuracy, consistency, and quality across all written content while maintaining organized documentation and copy management systems.
• Support public-facing communications such as events, media outreach, and press materials—ensuring messaging reflects the ministry’s mission and includes clear calls to action.
• Track project scope, timelines, and deliverables; develop workflows and recommend process improvements to enhance efficiency and effectiveness.
• Manage new and existing product marketing copy, ensuring each resource is positioned clearly and competitively in the marketplace.
• Oversee freelance copywriters as needed, ensuring quality, alignment, and timely delivery of content.

Requirements

• Bachelor’s degree in marketing, communications, English, or a related field.
• Minimum of five years of experience in marketing communications, copywriting, or content marketing.
• Creative and imaginative in expressing product concepts, descriptions, and promotional messaging.
• Capable of coordinating multiple concurrent projects while consistently meeting deadlines.
• Skilled in adapting marketing language for diverse audiences and demographics.

Preferred

Benefits