Responsibilities

• Develop and execute comprehensive marketing plans for new attractions to increase awareness, excitement and ultimately drive attendance through closely partnering with Design & Engineering leadership from early concept through opening
• Provide marketing and guest insight support to guide attraction planning, positioning, and experience development
• Serve as the marketing point of contact for assigned capital projects
• Own guest survey strategy, design and data integrity related to new attractions, capital investments, and in-park enhancements
• Develop, manage, and analyze research to inform attraction decisions
• Translate guest insights into clear, actionable recommendations for D&E, marketing, and executive stakeholders
• Support project planning efforts by aligning marketing timelines, research milestones, and communication needs with capital schedules
• Collaborate with park operations, creative, digital, PR, and consumer insights teams as needed
• Ensure marketing considerations are integrated early into attraction development processes
• Create compelling, consistent messaging across channels (web, social, email) that creates awareness of experience value and emotional resonance

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in marketing, research, strategy, or project-based roles
• Experience supporting large-scale projects, capital initiatives, or cross-functional teams preferred
• Themed Entertainment experience preferred
• Strong analytical and research skills, including survey design and insight synthesis
• Excellent written and verbal communication skills including creating content for presentation that are adapted to audience
• Highly organized with strong attention to detail and follow-through
• Comfortable working in evolving environments with multiple stakeholders
• Proficiency in Microsoft Office; experience with survey platforms, research tools, or analytics a plus

Preferred

• Themed Entertainment experience preferred
• Experience supporting large-scale projects, capital initiatives, or cross-functional teams preferred

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts