Marketing Communications Manager

Baltimore, MD (Hybrid)

$78K/yr – $136K/yrSenior Level5+ years expFull time

Posted 7 days ago

Job Summary

Own and drive GovEx communications, marketing, and public relations initiatives across programs, ensuring editorial excellence, media engagement, stakeholder alignment, and a development-focused team culture. Manage strategy, planning, and performance while guiding internal and external communications to advance institutional priorities.

Job Description

Responsibilities

Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program (or a pre-defined combination of these functional areas) to enhance the image and position of the designated area within the marketplace and the general public.
Facilitate internal and external communications ensuring alignment with the broader school and university strategies.
Oversee editorial direction, design, production, and distribution of publications.
May serve as the representative to the media, coordinate media interest, and ensure regular contact with target media at the discretion of leadership.
Coordinate the appearance of print and electronic materials, e.g. letterhead, use of logos, brochures, etc.
Provide counsel to project teams on marketing, communications, and public relations, and manage the associated marketing and communications staff assigned to these projects.
Ensure that the center/department and associated projects regularly conduct market research and coordinate and oversee this activity.
Monitor trends and ensure implementation of best practices. Lead projects including cause-related marketing and special events.
Develop short and long-term plans and budgets
Develop short and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress and evaluate performance.

Requirements

Bachelor's Degree in a related field.
Five years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

Technical Qualifications or Specialized Certifications
Computer literacy in word processing, database management and web-page layout.
Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn). Familiar with social media reporting (analyzing organic and paid performance).Knowledge of interactive web features including survey, video, audio, and animation components.
Proficiency with web and paper-oriented design tools such as Adobe products (Illustrator, InDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint). Understanding of cloud-based applications such as Basecamp, Mailchimp and Eventbrite.

The Johns Hopkins University

We are America’s first research university, founded in 1876 on the principle that by pursuing big ideas and sharing what we learn, we can make the world a better place. For more than 140 years, our faculty and students have worked side by side in pursuit of discoveries that improve lives.Johns Hopkins enrolls more than 24,000 full- and part-time students throughout nine academic divisions. Our faculty and students study, teach, and learn across more than 260 programs in the arts and music, the humanities, the social and natural sciences, engineering, international studies, education, business, and the health professions.The university has four campuses in Baltimore; one in Washington, D.C.; one in Montgomery County, Maryland; and facilities throughout the Baltimore-Washington region as well as in China and Italy.The university takes its name from 19th-century Maryland philanthropist Johns Hopkins, an entrepreneur who believed in improving public health and education in Baltimore and beyond.

Baltimore, Maryland, USA

18K employees (349 in marketing)

jhu.edu