Marketing Communications Manager - Education and Workflow Solutions

Malvern, PA (Remote)

$98K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead integrated MarCom planning and asset optimization for healthcare B2B, aligning campaigns with business goals.

  • Own cross-channel campaigns from planning through optimization to drive MQLs.
  • Must-have: 3–5 years in B2B healthcare marketing communications.
  • Standout: Regular performance reviews and asset training via ONE Library.

Job Description

Responsibilities

  • You actively engage with Marketing teams and business lines early in the planning process, ensuring that MarCom initiatives align directly with business objectives and customer needs.
  • You develop and execute on agreed upon timelines and continuously optimize integrated digital, omnichannel campaigns based on data to increase customer engagement and provide Marketing Qualified Leads.
  • You share performance metrics as well as industry trends including recommendations with key stakeholders on a regular basis and guide decision-making.
  • You develop customer-centric and searchable messaging that allows quick adaptation of regulatory-approved content to different channels and audiences, ensuring consistency and relevance.
  • You establish a regular review process with the Marketing Manager to update and refine sales assets based on user feedback and performance metrics. You also increase the visibility and accessibility of these assets through targeted training sessions and enhanced ONE Library categorization.

Requirements

  • You hold a bachelor’s degree in marketing, Communications, or a related field.
  • You bring over 3-5 years of B2B marketing experience, particularly in healthcare marketing communications.
  • You have experience in working in a highly matrixed, global organization.

Preferred

    Benefits

    • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
    Siemens Healthineers logo

    Siemens Healthineers

    Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.

    Forchheim, Bavaria, DEU
    49K employees (2,081 in marketing)

    Traffic Signals

    Monthly Visitors
    926.4K
    Monthly Google Ads Budget
    $33.6K
    Traffic Source Mix
    Search
    49.4%
    Direct
    37.1%
    Referral
    7.5%
    Social
    5%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~48.9K

    Marketing Team

    Marketing Team Size
    1,663 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    3

    Funding

    Total Funding
    $2.8B
    Last Raise
    $2.5M
    Grant, 5 years ago

    Funding History

    • May 2021
      Grant • $2.5M
    • Mar 2021
      Post IPO Equity • $2.8B

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