Responsibilities

• Communications and Content Planning: Translate annual and quarterly marketing priorities into communications plans
• Own the editorial/content calendar
• Recommend communication strategies for campaigns and product launches
• Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
• Ensure communications are aligned with audience needs, channel strategy, and business objectives
• Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
• Identify opportunities for proactive storytelling
• Content Development: Own development of compelling marketing copy across digital and traditional channels, including: literature/brochures, sell sheets, presentations, case studies, web content, video storyboarding and scripting, email, social, and more
• Interview internal Subject matter experts to develop authentic, technically accurate content
• Develop both long-form content (ex. blog articles) and short-form content (ex. headlines and CTAs for static paid and organic assets)

Requirements

• Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and storytelling skills
• Ability to simplify technical information into customer-focused messaging
• Portfolio demonstrating strong copywriting and storytelling across multiple channels
• Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
• Strong organizational skills; comfortable juggling multiple deadlines and projects
• Experience with website maintenance tools (Core and WordPress)
• Solid communication skills and keen attention to detail
• Ability to build project timelines to meet deadlines