Responsibilities

• Content Creation and Management
• Manage the Library website and ensure timely, accurate, and engaging content.
• Produce and distribute email marketing campaigns in collaboration with library departments.
• Create, oversee or provide direction for all written, graphic, photographic, and video content for digital and print platforms from all departments.
• Manage and evaluate social media channels and digital engagement strategies; assign as needed.
• Maintain Library Board meeting recordings and edit transcriptions in Zoom platform, export and upload to the Library's YouTube account.
• Maintain Library Board meeting digital documentation with Library staff to ensure transparency.
• Lead cross-departmental projects to inform and educate staff and the community about Library initiatives.
• Develop internal policies and workflows across internal departments.
• Train internal teams on publication, promotion, digital accessibility guidelines, and marketing best practices.

Requirements

• Bachelor's degree in marketing, communications, public administration or a related field is preferred.
• Two (2) or more years of work experience in marketing, communications, or public relations, preferably in a government or public sector setting.
• Must possess a valid driver's license and a safe driving record.
• Knowledge and use of personal computers and software. Familiarity with social media platforms and graphic design software such as Canva.
• Demonstrated experience in writing, public speaking, planning marketing campaigns, project management, graphic design and layout.
• Ability to understand public policy, services, practices, plans and problems in order to develop an effective marketing and communications program applicable to various audiences.
• Ability to communicate effectively in English, both orally and in writing; multilingual proficiency is preferred but not required.
• Ability to establish and maintain effective working relationships with a diverse group of individuals and staff working for the Evanston Public Library and outside of the organization.
• Aptitude at juggling multiple projects, identifying priorities, delegating and managing the workload of assigned staff.
• Ability to solve problems and deal with a variety of variables in situations with limited standardization; the ability to interpret information and instructions furnished in written, oral, diagrammatic or schedule form.

Preferred

• multilingual proficiency is preferred but not required.