Responsibilities

• Marketing Strategy & Leadership - Develop and execute a comprehensive, data-driven marketing strategy aligned to revenue and growth targets
• Define and track KPIs tied to pipeline generation, brand awareness, and marketing ROI
• Own the annual marketing plan, budget, and performance reporting
• Monitor market trends, competitive positioning, and emerging channels
• Demand Generation & Campaign Execution - Design and execute integrated campaigns across digital, content, events, and partner channels
• Optimize lead generation, nurturing, and conversion in partnership with Sales and Customer Success
• Own content strategy and messaging across all customer touchpoints
• Analyze campaign performance and continuously optimize results
• Partner & Channel Marketing - Manage strategic partner marketing programs and MDF funding
• Lead co-marketing initiatives with hyperscalers and cybersecurity technology partners
• Brand, Communications & PR - Own and enforce brand standards and messaging consistency
• Manage social media strategy focused on demand generation and thought leadership
• Build and maintain relationships with industry publications, analysts, and influencers
• Support and execute public relations initiatives
• Events & Field Marketing - Lead planning and execution of regional events, partner events, and industry conferences
• Ensure events are aligned with pipeline generation and customer engagement goals
• Marketing Operations & Systems - Oversee marketing automation and campaign execution using ConnectWise
• Ensure accurate tracking of campaign spend, attribution, and ROI
• Establish scalable marketing processes, reporting, and governance
• Cross-Functional Collaboration - Serve as a strategic liaison between Marketing, Sales, Technical, and Customer Success teams
• Support regional teams with tailored marketing initiatives
• Champion collaboration, transparency, and company culture

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in B2B technology or cybersecurity marketing
• Proven success in developing and executing strategies that drive measurable business outcomes
• Strong understanding of IT services, cloud, and cybersecurity buyer journeys
• Experience with partner/channel marketing and MDF programs
• Proficiency with marketing automation and CRM tools (ConnectWise preferred)
• Strong analytical, communication, and stakeholder management skills
• Ability to thrive in a fast-paced, matrixed organization
• Other duties as required within the context of the role