Marketing & Communications Lead

Nashville, TN (On-site)

$70K/yr – $90K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate day-to-day B2B marketing across branding, collateral, and communications for multiple business units, turning technical details into customer-focused content and campaigns.

  • Campaign execution and content production across web, video, print, catalogs, and tradeshow materials to support lead generation.
  • Lead tracking and ROI-informed optimization across website, email, social, and partner channels.
  • Brand governance and cross-unit messaging to ensure consistent external image and marketing assets.

Job Description

Responsibilities

  • Own and manage day‑to‑day marketing execution across branding, marketing, and communications for multiple business units.
  • Create, update, and maintain both print and digital marketing collateral including web content, video content, brochures, catalogs, apparel, and tradeshow displays.
  • Collaborate with internal teams to gather technical/operational details and translate them into compelling written, visual, and video content. Periodic jobsite visits may be necessary.
  • Manage multiple initiatives simultaneously with strong organization, prioritization, and follow‑through.
  • Execute lead generation efforts across key business lines using:
  • Website content, SEO, and technical updates
  • Email campaigns and newsletters
  • LinkedIn, YouTube, and other professional platforms
  • Print and digital one‑pagers, brochures, and catalogs
  • Manage and direct third-party online marketing services subcontractor (Thomas Net).

Requirements

  • 5+ years of experience in B2B marketing required.
  • Bachelor’s degree in Marketing, Business, Communications or other applicable field.
  • Strong writing, editing, and organizational skills.
  • Demonstrated ability to manage multiple projects independently.
  • Ability to work on‑site at JBS HQ and occasionally travel to construction and manufacturing jobsites within the Mid-South.
  • Valid Operator’s Driver’s License and acceptable MVR required.
  • Drug testing/screening, background checks, and reference checks will be performed.

Preferred

  • Experience in construction, industrial, manufacturing, or infrastructure related fields.
  • Comfort translating technical services into clear, customer focused messaging.
  • Experience using marketing automation and CRM platforms to support lead tracking, segmentation and campaign execution.
  • Ability to analyze digital performance data and use insights to improve campaigns, content and lead generation outcomes.
  • A continuous improvement and long-term ownership mindset.
  • Graphic design, photography, videography and video editing skills.
  • Familiarity with paid digital channels and working with internal and external partners to support lead generation.
  • Understanding of website and landing page best practices to support conversion and lead capture.

Benefits

  • Vacation pay and 401(k) matching & profit-sharing
  • Medical, dental, vision, life, short-term and long-term disability insurance options.
  • HSA option and wellness program.
  • Competitive wages commensurate with experience.
John Bouchard & Sons Co. logo

John Bouchard & Sons Co.

Building & Sustaining Hardworking Infrastructure. For over a century, the John Bouchard & Sons Co. tradition of innovation and excellence has helped create and maintain the systems that keep the Mid-South running.- Iron Construction Castings - Machine Service & Repair - Pump, Press & Rotating Equipment Repair - Air Compressor Service, Rentals & Rebuilds - Mechanical, Electrical, Plumbing & Fire Sprinkler Service - CNC and General Machine Shop Services - Restaurant Equipment Service - Controls System Service & Repair- Equipment Sales - Air Compressors & Dryers - Nitrogen Generators - Pumps - Blowers - Vacuum Pumps- Construction - Mechanical & Plumbing Contracting - Electrical Contracting - Fire Sprinkler Contracting - Industrial FabricationWe fix. We build. We innovate. We work hard, tell the truth and stand by our product. We start with valuing relationships – ours as a family, and our customers’ with us. John Bouchard was the father 5 generations ago. Today his descendants still own and operate the business as a Certified Women’s Business Enterprise (WBE), while an army of craftsmen, service experts, and staff – those they are mentoring and those who have trained them – know they are all part of the JBS family.If a call comes in for “John Bouchard” each one of us answers with a shared identity – “how may I help you?” Electrical may send you to the compressor dept. for your particular need, the foundry may call in the machine shop to help you best, construction may call service ..... someone in the “family” will find the best response for your call.More here: https://jbouchard.com/about/

Nashville, Tennessee, USA
84 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
28.3%
Direct
50.6%
Referral
5.6%
Social
14.1%
Paid
1.3%

Headcount Trend

Current headcount: ~84