Responsibilities

• In collaboration with Global Corporate Communications, lead the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels.
• Build engaging, compliant campaign content (web, social, video, sales enablement tools) to drive awareness, grow interest and strengthen brand reputation.
• Optimize campaigns for maximum reach, engagement, and lead generation, tracking key performance metrics (e.g., impressions, clicks, site visits).
• Develop targeted email campaigns to engage GTI customers with relevant educational and promotional content.
• Manage performance analytics including open rates, CTR, and conversions to continuously improve campaign effectiveness.
• Partner with cross-functional teams to develop high-quality, compliant digital content including web, social, video, and sales enablement tools.
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives.
• Manage external agencies and vendors to ensure on budget, timely delivery of creative assets, high-quality and compliant output, with adherence to brand standards.
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy.
• Support the design and delivery of events such as congresses, trade shows and webinars.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
• 10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry.
• Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web).
• Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics.
• Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability.
• Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable.
• Excellent project management and cross-functional collaboration skills.
• Ability to balance strategic vision with hands-on execution.
• Or- An equivalent competency level acquired through a variation of these qualifications may be considered

Preferred

• Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable.

Benefits

• Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.
• To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.