Lead, Communications
Instruction Partners
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
17 hrs ago
Marketing & Communications Director
Seward, AK (Hybrid)
$98K/yr – $111K/yrDirector/Executive8+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead Marketing & Communications for the Advancement Dept to drive earned and contributed revenue, with strong emphasis on brand, digital, and cross-department collaboration.
- Must-have: 8+ years in marketing/communications with digital, content, and brand leadership.
- Standout: Experience leading cross-functional campaigns that tie fundraising to audience growth.
Job Description
Responsibilities
- Serve as a senior leader within the Advancement Dept, partnering within and beyond the Advancement Department to advance shared revenue and engagement goals.
- Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with Advancement priorities and organizational objectives.
- Translate organizational goals into clear marketing plans that support fundraising campaigns, earned-revenue initiatives, advocacy efforts, and audience growth.
- Provide strategic insight by using analytics, audience data, and market research to guide decision-making.
- Lead all aspects of marketing and communications, including brand management, messaging, content strategy, digital and email marketing, social media, advertising, events promotion, and storytelling.
- Oversee the production of print and digital collateral, including impact reports, donor communications, newsletters, and press releases.
- Set strategic direction and creative vision for community engagement and advocacy campaigns.
- Guide branding, promotion, and audience engagement strategies for organizational events.
- Manage media relations and coordinate press outreach as needed.
- Partner with the Guest Experience team to drive earned revenue.
Requirements
- Bachelor’s Degree in Marketing, Communications, or a related field, with at least 8 years of progressively responsible experience.
- Must have expertise in digital marketing, content development, and brand management.
- Proven experience leading teams, managing cross-functional projects, and executing campaigns that drive both earned and contributed revenue.
- Strong background in overseeing social media, website management, and multimedia content.
- Experience working with external consultants and vendors is required.
Preferred
- Knowledge of SEO, SEM, paid digital advertising, donor cultivation, sponsorship development, and proficiency with Google Analytics, Meta Business Suite, and other business intelligence platforms.
Benefits
- Full Time with Benefits
Alaska SeaLife Center
The Alaska SeaLife Center generates and shares scientific knowledge to promote understanding and stewardship of Alaska's marine ecosystems. While primarily dedicated to marine research, the Center is the only permanent facility permitted to rescue and rehabilitate marine mammals and birds, and is the only public aquarium in the state of Alaska. The Alaska SeaLife Center is located on the shores of Resurrection Bay in beautiful Seward, Alaska. The facility is open year-round.
Traffic Signals
Monthly Visitors
16.3K
Traffic Source Mix
Search
48.1%
Direct
38.5%
Referral
6.7%
Social
5.7%
Paid
1%
Headcount Trend
Current headcount: ~86
Marketing Team
Marketing Team Size
5 (6% of company)
