Marketing & Communications Coordinator at LEXINGTON CHRISTIAN ACADEMY | Lexington, MA | $58K/yr – $68K/yr

LEXINGTON CHRISTIAN ACADEMY

Marketing & Communications Coordinator

Lexington, MA (On-site)

$58K/yr – $68K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Lead the school’s marketing and communications engine, shaping a cohesive plan across admissions, development, and branding to drive inquiries, thought leadership, and consistent messaging.

Own multi-channel marketing plan and measurable impact, collaborating with Advancement for goals and market insights.
Drive inbound and outbound programs, including HubSpot CRM, landing pages, blogs, social, and paid search to advance admissions funnel.
Coordinate brand, content, and storytelling across internal teams and external partners to strengthen LCA’s reputation.

Job Description

Marketing Plan —facilitate the development and management of a comprehensive marketing plan for the school. This includes working with the Advancement team to identify goals and objectives, conduct market research, develop an implementation plan, measure impact.
[ADMISSIONS] Inbound Marketing — Manage HubSpot, and use the CRM to run email campaigns, create landing pages, run organic social media (Facebook/Instagram), write blog posts, all with the goal of showing LCA as a thought-leader in Private Christian Education in New England. Target parents who are top-of-funnel, and lead them into our admissions funnel.
[ALL DEPTS} Outbound Marketing
Social Media Advertising: Execute on priorities identified to generate increased awareness and for the school, increase inquiries for enrollment, and promote LCAx programming.
Oversee Google Ads and Paid Search Campaigns: Utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization
Leverage LCA constituents to promote LCA and its programs
Lexington Christian Academy Brand — Work with leadership to establish and maintain an effective brand for all LCA programming. Work with the Advancement Team to establish and enforce brand standards; review and approve all collateral and web-based communications.
Website Maintenance : regularly update content, facilitate updates and improvements.
Communication Plan– facilitate the development of a comprehensive communication plan for the school, and make sure all faculty and staff are aware of the process for communication.

Passion for LCA’s mission
High integrity and role model
Goal & results oriented
Strong communicator and promoter--written & verbal abilities
Takes initiative
Personable and able to “sell” the school
Web and Social Media expertise
Team oriented

LEXINGTON CHRISTIAN ACADEMY

Lexington Christian Academy is a private, non-denominational Christian school located in Lexington, Kentucky and accredited by Cognia formerly known as AdvancED. LCA has been nurturing and educating young people from a distinctly Christian worldview for over a quarter-century. From a small group of committed parents holding classes in local churches, LCA has grown to a nationally acclaimed learning institution of over 1,200 students in grades preschool through 12 located on a beautiful 75-acre campus with state-of-the-art facilities in the heart of Lexington. Academically, LCA students consistently place at or near the top of all schools in Kentucky, as evidenced by standardized test scores, scholarships, and post-graduate accomplishments. Extra-curricular activities are wide-ranging and continually reaching new levels of success, particularly in athletics and fine arts.

Founded in 1989

Lexington, Kentucky, USA

171 employees

www.lexingtonchristian.org