Responsibilities

• Develop and execute an integrated marketing plan to drive awareness, interest, and enrollment inquiries.
• Partner with Admissions to align marketing efforts with enrollment goals and track campaign performance using data analytics.
• Manage digital marketing channels (website, social media, email, search) with a focus on storytelling and measurable outcomes.
• Maintain a consistent brand voice and manage the creation of visual and written content across all communication channels.
• Serve as editor-in-chief for key communications (print, video, digital) to ensure alignment with institutional messaging.
• Craft compelling narratives highlighting the IRCS mission, students, families, and alumni.
• Track and report on brand recognition and market positioning among target audiences.
• Manage relationships with external marketing partners (e.g., Tassel) and coordinate with internal/external creative professionals.
• Facilitate regular marketing and admissions meetings to ensure strategic coordination and shared priorities.
• Collaborate cross-departmentally (Development, Athletics, Academics) to provide communication support for key events and initiatives.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field (Master’s degree preferred).
• 5–7 years of experience in marketing, communications, or advancement leadership, preferably within an educational or Christian mission-driven organization.
• Proven track record of yielding measurable growth in enrollment inquiries and brand awareness through strategic marketing.
• Exceptional writing, editing, and public speaking skills, with a talent for compelling storytelling and delivering engaging group presentations.
• A cohesive understanding of brand management coupled with a sharp eye for high-quality visual design.
• Highly organized with the discipline to manage multiple priorities, deliverables, creative teams, and external vendors simultaneously.
• Comfortable adopting and optimizing digital platforms, CRMs, and integrating AI technologies into daily communication workflows.
• Strong emotional intelligence with the ability to build healthy, cross-functional relationships and align departments toward shared organizational goals.
• Demonstrates a mature, growing faith in Jesus Christ, provides testimony of a personal relationship with Him, and senses the call of God to a serving ministry.
• Demonstrate a consistent Christian lifestyle as referenced by the Mission, Statement of Faith, and Leadership Guidelines of Indian Rocks

Preferred

• Master’s degree preferred