Marketing & Communications Coordinator

Largo, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing and communications to drive enrollment and brand for IRCS with cross-department coordination.

  • Must-have: 5–7 years in education marketing with enrollment growth.
  • Standout: Experience coordinating across Admissions, Development, Athletics, and Academics.

Job Description

Responsibilities

  • Develop and execute an integrated marketing plan to drive awareness, interest, and enrollment inquiries.
  • Partner with Admissions to align marketing efforts with enrollment goals and track campaign performance using data analytics.
  • Manage digital marketing channels (website, social media, email, search) with a focus on storytelling and measurable outcomes.
  • Maintain a consistent brand voice and manage the creation of visual and written content across all communication channels.
  • Serve as editor-in-chief for key communications (print, video, digital) to ensure alignment with institutional messaging.
  • Craft compelling narratives highlighting the IRCS mission, students, families, and alumni.
  • Track and report on brand recognition and market positioning among target audiences.
  • Manage relationships with external marketing partners (e.g., Tassel) and coordinate with internal/external creative professionals.
  • Facilitate regular marketing and admissions meetings to ensure strategic coordination and shared priorities.
  • Collaborate cross-departmentally (Development, Athletics, Academics) to provide communication support for key events and initiatives.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related field (Master’s degree preferred).
  • 5–7 years of experience in marketing, communications, or advancement leadership, preferably within an educational or Christian mission-driven organization.
  • Proven track record of yielding measurable growth in enrollment inquiries and brand awareness through strategic marketing.
  • Exceptional writing, editing, and public speaking skills, with a talent for compelling storytelling and delivering engaging group presentations.
  • A cohesive understanding of brand management coupled with a sharp eye for high-quality visual design.
  • Highly organized with the discipline to manage multiple priorities, deliverables, creative teams, and external vendors simultaneously.
  • Comfortable adopting and optimizing digital platforms, CRMs, and integrating AI technologies into daily communication workflows.
  • Strong emotional intelligence with the ability to build healthy, cross-functional relationships and align departments toward shared organizational goals.
  • Demonstrates a mature, growing faith in Jesus Christ, provides testimony of a personal relationship with Him, and senses the call of God to a serving ministry.
  • Demonstrate a consistent Christian lifestyle as referenced by the Mission, Statement of Faith, and Leadership Guidelines of Indian Rocks

Preferred

  • Master’s degree preferred
  • Experience within an educational or Christian mission-driven organization