Responsibilities

• Work collaboratively within all levels of the organization and across departments to gather information, identify stories, support programs that cultivates a positive culture and team approach to fulfilling AWS’ mission.
• Serve as AWS’ primary photographer and videographer, capturing, editing and publishing compelling photos and videos of adoptable pets, programs, services, events, staff, volunteers and community impact.
• Continually build, maintain and enhance AWS’ organized library of photos, videos, graphics and other marketing assets.
• Manage AWS’ social media presence, including developing, scheduling and publishing engaging content and monitoring audience engagement, platform updates and emerging trends.
• Populate and maintain marketing team’s editorial calendar, ensuring balanced representation of AWS’ mission, programs, services and organizational priorities.
• Collect, analyze and report on social media engagement, website performance, campaign results and other key performance indicators, using insights to recommend improvements.
• Assist with the development and implementation of marketing plans, promotions and campaigns that increase visibility and maintain consistent branding and messaging for AWS’ target audiences.
• Develop and produce written and visual digital content for AWS’ social media, website, e-newsletters, blogs and other marketing channels as needed.
• Remain knowledgeable and in compliance with AWS Personnel Guidelines, applicable State and Federal laws and AWS policies, procedures and programs.
• Support programs and activities of AWS as requested, including occasional evenings and weekends.

Requirements

• Bachelor’s Degree in marketing, communications or digital media or a related field; or equivalent professional experience.
• Must be proactive, detail oriented, analytical and organized, with creative mindset and ability to think outside the box.
• Proven strong writing, editing and proofreading skills, with the ability to adapt content for social media, websites, email, blogs and other marketing channels.
• Proficient in use of digital photography/video equipment with demonstrated experience capturing and editing content for digital channels. Short- and long-form video editing experience a plus.
• Experience developing and maintaining editorial or content calendars and coordinating multiple communications priorities.
• Proven ability to manage multiple social media channels, develop engaging content, build online communities and grow audience engagement.
• Experience using digital analytics tools and marketing communications software to monitor performance, identify trends and report on key metrics.
• Ability to work both independently and collaboratively across different functions of the Marketing Team and throughout the organization.
• Willingness to learn new tools, platforms and skills as AWS’ marketing and communications needs evolve.
• Proficient in use of Wordpress, SaaS platforms, social media platforms and MacOS

Benefits

• Health insurance
• 401K plan (3% match)
• PTO
• Dental/vision insurance employee paid