Responsibilities

• Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
• Assist in advertising campaigns across customer-facing platforms.
• Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
• Help implement and adjust multi-channel marketing strategies to promote the brand and products.
• Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
• Assist in creating targeted advertising copy/content for specific markets or products.
• Help distribute promotional content across various media channels.
• Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
• Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
• Coordinate with the PR agency to ensure maximum brand exposure.

Requirements

• Bachelor’s Degree or equivalent in Marketing or Communications.
• 2-4 years of experience in marketing, advertising, or related field.
• Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff.
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail.
• Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
• Creativity and a proactive mindset for generating new ideas and marketing strategies.
• Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
• Strong MS Office skills.
• Experience with CRM systems like HubSpot or Microsoft Dynamics.

Preferred

• Knowledge of Asana or other project management tool a plus
• Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus
• Experience with CRM systems like HubSpot or Microsoft Dynamics.

Benefits

• We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.
• Monday- Friday, 9:00 AM - 6:00 PM, 1-hour lunch break