Responsibilities

• Assist in creating compelling content for digital platforms, including websites, social media, email campaigns, and print materials, ensuring alignment with brand voice and strategy.
• Support the implementation of multichannel marketing strategies, including social media marketing, content marketing, and digital advertising campaigns such as Facebook Advertising and Google AdWords.
• Help manage social media advertising campaigns by monitoring performance metrics and optimizing ad spend for maximum ROI.
• Contribute to SEO efforts by conducting keyword research, optimizing web content, and improving search engine rankings using tools like Google Analytics and Web analytics reporting.
• Collaborate with cross-functional teams to coordinate marketing projects, manage deadlines, and ensure seamless execution of campaigns.
• Assist in managing marketing automation tools to streamline communication workflows and nurture leads through email marketing and demand generation initiatives.
• Conduct market research to identify trends, analyze competitors, and gather insights that inform strategic decision-making for B2B (business-to-business) marketing efforts.

Requirements

• Strong knowledge of digital marketing channels including SEO, social media marketing, performance marketing, and email marketing.
• Experience with advertising sales strategies and managing social media advertising campaigns across platforms like Facebook.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
• Familiarity with WordPress website management, HTML coding basics, and content management systems.
• Ability to analyze web analytics data using Google Analytics or similar tools to report on campaign performance and inform decisions.
• Excellent copywriting and content writing skills that effectively communicate brand messages across various formats.
• Knowledge of implementing marketing automation tools such as HubSpot or Marketo for lead nurturing and campaign management.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously within budget constraints.
• Understanding of e-commerce platforms and how digital marketing influences online sales growth.

Preferred

• Experience in managing or supporting teams involved in public relations or product management activities is a plus.