Responsibilities

• Develops and manages the communication and brand strategy for individual program(s) incorporating appropriate channels.
• Recommends, manages and executes integrated marketing plans/programs and strategies to meet business objectives.
• Guides event planning and execution
• Manages vendors on specific projects.
• Manages program budget, goals, and objectives in alignment with organizational goals.
• Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assesses market opportunities and tracks market trends.
• Recommends marketing improvements based on findings.
• Writes, designs, and coordinates the production of communication and marketing materials.
• Performs all other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing and Communications or related field and 2+ years of experience
• In lieu of the educational requirement, additional related experience, above and beyond what is required, on an equivalent year-for-year basis may be substituted.
• - Excellent writing and communication skill
• - Knowledge of the web, technology, social platforms, current and future trend
• - Demonstrated problem solver
• - Ability to work independently to meet expected deadlines and schedules
• - Ability to work in a fast-paced environment
• - Knowledge of marketing automation platforms (e.g., HubSpot)
• - Understanding of website metrics and best practices
• - Knowledge of and familiarity with desktop publishing, Adobe Creative Suite software, search engine optimization (SEO), content management systems (CMS), and customer relationship management systems (CRM)

Preferred

• - Bachelor’s Degree in Marketing and Communications or related field
• - 5 years of related experience working in a marketing position
• - Strong verbal and written communication skills, including presentation skills
• - Good organization and creativity skills
• - Good analytical problem-solving skills