Responsibilities

• support the marketing activities of agents, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc., provide ideas, guidance and support for local marketing activities and educate on best practices and guidelines.
• You’ll be a resource to help agents drive new customer acquisition, cross-sell existing clients as well as strategies that enhance client retention.
• Through monthly coaching calls and ad-hoc requests, support agents and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns, and contests.
• Build relationships with your assigned agents, marketing peers and field leadership and collaborate on support of the agency force and achievement of company goals.
• Work with your assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market.
• Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs.
• Present and train on marketing topics and systems at the agency and state level.