Responsibilities

• 40% Marketing Campaign Management
• Help develop and manage execution of comprehensive marketing campaigns to promote the key messages of the engineering enterprise with target audiences to achieve strategic objectives.
• Coordinate with internal stakeholders and external partners to develop high-quality campaign assets that inform, influence, and inspire target audiences.
• Activate campaigns across digital, social, print, and event platforms to maximize reach, relevance, and engagement.
• Monitor industry, marketing, and cultural trends to identify proactive opportunities and timely campaign moments.
• Contribute to the development and ongoing refinement of strategy, positioning, and messaging for Texas A&M Engineering.
• Participate in market research and trend analysis to identify opportunities, risks, and audience insights that strengthen positioning.
• 20% Creative Development
• Help shape creative direction for marketing initiatives, including messaging, visual identity alignment, and storytelling approach.
• Contribute to the development of multimedia content packages that support compelling, audience-centered narratives.
• Ensure creative deliverables align with strategy, reflect brand standards, and resonate with priority audiences.
• 20% Performance Management
• Establish measurable objectives and key performance indicators for marketing initiatives.
• Analyze campaign performance data and reports to inform decision-making.
• Optimize campaign strategy and tactics based on results, feedback, and evolving priorities.
• Other Duties
• Supervision and management marketing content and digital advertising team.
• Assists Associate director with developing a comprehensive marketing strategy.
• Performs other duties as assigned.