Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Marketing Campaign Specialist
Holland, MI (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive B2B marketing campaigns that connect buyer personas to sales growth for JR Automation.
- Own the development and execution of creative campaigns to drive sales growth.
- Must-have: Five+ years in B2B marketing or related role with campaign experience.
- Standout: Experience shaping content strategy across multiple channels (social, blogs, case studies, videos).
Job Description
Responsibilities
- Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals.
- Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth.
- Create sales-driven content utilizing a variety of marketing channels including but not limited to social media, thought leadership blog, case studies, brochures/sell sheets, videos, tradeshows, and more.
- Responsible for identifying buyer personas and being a strong link between Marketing and Sales teams.
- Responsible for ensuring brand language aligns with market expectations and is consistent across all forms of marketing communication.
- Participate in the creation, management, and execution of the company’s content strategy.
- Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers.
- Identify areas of process improvement and design ways to create efficiencies in those processes.
Requirements
- Degree in marketing, journalism, communications, business or related field or equivalent work experience
- Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization
- Experience creating marketing campaigns and selling tools that drive business revenue growth
- Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements
- Creativity and ideas to drive innovation
Preferred
- Experience working with Salesforce (nice-to-have)
- Experience working with Canva, Adobe Suite, or other design tools (nice-to-have)
- Willingness to travel to occasional event and/or tradeshow (nice-to-have)
- Strong budget management skills when working with outside vendors (nice-to-have)
Benefits
- Paid holidays and generous paid time off
- A supportive work environment built on collaboration, teamwork, and success in all aspects of your life
- Life insurance plan at no charge to the employee
- Annual Bonus Plan
- 401(k) plan with company match
- Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies
JR Automation
4.4 Glassdoor
JR Automation is a leading global integrator of custom automated systems for manufacturing and distribution environments around the world. Our extensive expertise in automation and digital technologies, partnered with our standing as a Hitachi Group Company, provides customers a unique, single-source solution for complete integration of their physical assets and data information, offering greater speed, flexibility, and efficiencies toward achieving their Industry 4.0 visions. JR Automation employs over 2,000 people at 20+ manufacturing facilities in North America, Europe, and Asia. With a keen focus on technological innovation and a strong dedication to our employees, customers, and community, JR Automation is dedicated to advancing automation together.
Traffic Signals
Monthly Visitors
36.7K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
42.5%
Direct
38.6%
Referral
12.5%
Social
4.8%
Paid
1.1%
Headcount Trend
Current headcount: ~1.9K
