Responsibilities

• Plan and execute integrated campaigns (email, paid media, webinars, events, website) to drive pipeline and product adoption for our agentic AI offerings.
• Use AI tools (Perplexity, Claude, ChatGPT, Gemini) for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning.
• Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions, working closely with content and design.
• Build and manage campaign workflows in our marketing automation and CRM stack (Marketo plus Salesforce), including segmentation, lead routing rules, and scoring logic.
• Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring.
• Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments.
• Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations that other marketers can reuse.
• Partner with demand gen, product marketing, sales, and marketing operations to align campaigns with product launches, ABM programs, and sales motions.
• Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI-powered use cases for our marketing programs.

Requirements

• 1–3 years of experience in B2B marketing, demand generation, or campaign management (internships and co-op experience welcome).
• Hands-on experience running campaigns in at least one marketing automation platform (e.g., HubSpot, Marketo, Pardot) and working with a CRM such as Salesforce.
• Demonstrated experience using AI tools like ChatGPT, Claude, Perplexity, Gemini or similar to support research, content creation, and/or campaign operations.
• Understanding of multi-touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue).
• Comfortable working with data: building lists, reading dashboards, interpreting basic performance reports, and making recommendations.
• Strong writing and editing skills, especially for email and web copy.
• Detail-oriented and process-driven, with the ability to manage multiple campaigns and deadlines simultaneously.
• Curiosity and a builder mindset – you like experimenting with new tools, automations, and workflows.
• Clear written and verbal communication skills and a collaborative, service-oriented mindset when partnering with marketing, sales, and operations teams.

Preferred

• Experience marketing AI, SaaS, or enterprise software products.
• Exposure to agentic AI, AI agents for marketing, or similar autonomy-oriented AI concepts.
• Familiarity with A/B testing, attribution reporting, and common B2B sales motions (ABM, product-led growth, partner-led).

Benefits

• Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.