Own the marketing operations backbone for a B2B SaaS with data orchestration, campaign automation, and GTM tooling, turning data into pipeline impact.

• Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).
• Work with brand and project management to templatize as much of the campaign planning process as possible
• Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders
• Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights
• Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations
• Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes
• Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible
• Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing
• Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI)
• Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our
• Manage the annual planning process
• Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.