Marketing Campaign Manager at Robotlab INC | Southlake, TX

Robotlab INC

Marketing Campaign Manager

Southlake, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel B2B demand and franchise growth campaigns with AI driven planning and rapid testing.

Campaign Ownership: Lead email, paid, organic, events, webinars, and outbound programs that move franchise leads through the funnel.
Cross-Functional Leadership: Align with sales, leadership, and franchise teams to optimize messaging and pipeline impact.
AI Enabled Growth: Apply AI to planning, content ideation, segmentation, and faster time to launch for higher ROI.

Job Description

Own and execute integrated marketing campaigns that support B2B lead generation and franchise development goals.
Plan and manage campaigns across email, paid media, organic social, content, events, webinars, partnerships, and outbound support.
Partner closely with leadership, sales, and franchise development teams to create campaigns that generate qualified leads and move prospects through the funnel.
Build compelling messaging tailored to business decision-makers, franchise prospects, and strategic partners.
Develop campaign briefs, timelines, performance goals, and post-campaign analysis.
Coordinate the creation of campaign assets including landing pages, email sequences, ad copy, sales collateral, and promotional content.
Track, measure, and optimize campaign performance using KPIs such as lead volume, conversion rates, cost per lead, pipeline influence, and ROI.
Manage campaign calendars and ensure initiatives launch on time and with excellence.
Use audience insights, CRM data, and market trends to improve targeting and performance.
Bring fresh ideas to the table and continuously test new approaches to drive better results.
AI in This Role Use AI tools to accelerate campaign planning, research, content ideation, segmentation, reporting, and optimization.
Explore new ways to improve personalization, speed to launch, and campaign performance through AI.
Help identify repeatable workflows where AI can create leverage for the marketing team.
Stay current on emerging AI tools and trends that can strengthen B2B and franchise marketing.
Bring a test-and-learn mindset to how AI can improve both efficiency and impact.

Robotlab INC

RobotLAB is powering the last mile of robotics and AI, bringing turnkey autonomous solutions, from cleaning and delivery to security and customer service, directly to businesses nationwide and beyond. As the only robotics franchise, we combine proven technology with local expertise, enabling entrepreneurs to deliver cutting-edge automation and unparalleled ROI. Join us in transforming everyday operations and making advanced robotics accessible to every corner of your community.

Founded in 2007

Southlake, Texas, USA

84 employees (7 in marketing)

www.robotlab.com/?utm_source=linkedin&utm_medium=profbio&utm_campaign=website_in_bio&utm_id=website_in_bio