Responsibilities

• Partner with Global Marketing, Product Marketing and Sales to consult on, strategize, develop and deploy innovative national and international marketing campaigns and commercial programs to achieve objectives
• Lead product release go-to-market planning and execution for new and enhanced products, aligning cross-functional teams on strategy, communications, messaging, timelines, and deliverables to ensure successful launches
• Drive demand generation strategy and execution to build a robust pipeline, enabling direct and channel sales teams through integrated traditional and digital campaigns that attract, engage, and convert target customers
• Optimize website performance as a key demand generation channel, leveraging SEO, CRO, and related digital optimization techniques to drive traffic, enhance user journeys, and improve conversion and customer acquisition outcomes
• Manage national and international trade show strategies and communications, working closely with subject matter experts Content Manager, Digital Marketing, Brand Strategy and Trade Show Production teams
• Support the Manager, Global Marketing Communications in media analysis and placement, strategic marketing plans, campaign briefing and trade show analysis
• Define, track, and analyze campaign KPIs to measure impact across the full buyer journey and continuously improve marketing effectiveness
• Manage campaign‑driven social media efforts, tracking performance metrics and optimizing content and tactics based on engagement and conversion data
• Partner with Product Marketing, Sales, and customers to identify compelling success stories, translate results into clear narratives, and leverage case studies across campaigns, conferences, digital channels, and sales enablement materials
• Develop and manage targeted email marketing campaigns aligned with global campaign strategies, leveraging Salesforce Account Management and CRM data for audience segmentation, personalization, lead progression, and performance tracking across the customer lifecycle
• Prepare contracts (POs) and invoicing in support of programs
• Work with both internal and external resources to deliver results and achieve project goals
• Up to 10% travel required

Requirements

• Bachelor's degree in marketing, business or communications-related field
• 5+ years of experience in a related field; experience in leading and owning marketing campaigns or commercial marketing programs for a business-to-business environment
• Previous experience working in a global environment preferred
• Familiarity with business-to-business vertical marketing and marketing communications initiatives and strategy is essential
• Ability to strategize and build marketing campaigns and commercial programs from the ground up, while measuring effectiveness throughout the process required
• Working experience in project management, email, content management and social media management tools

Preferred

• Previous experience working in a global environment preferred

Benefits

• Competitive Pay and Annual Bonus
• Eligible for Annual Pay Increases
• Comprehensive Health, Vision, and Dental Coverage
• 15 days Paid Time Off + 11 Paid Holidays
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis.
• Educational Assistance – Tuition Reimbursement up to $5,250
• Employer Paid benefits including: EAP, Basic Group Life Insurance, Short Term Disability, and more
• Voluntary benefits including : Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options
• An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.