Marketing & Buyer Engagement Specialist

Michigan, USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive outbound marketing and buyer engagement for America\'s Auto Auction West Michigan through campaigns and events.

  • Own outbound outreach to promote sales, events, and opportunities.
  • Must-have: Strong communication and ability to handle high-volume calling.
  • Standout: Collaboration across teams to ensure branding and messaging consistency.

Job Description

Responsibilities

  • Design and distribute marketing materials such as flyers, email campaigns, and promotional content
  • Make outbound calls to buyers to promote upcoming sales, events, and opportunities
  • Build and maintain relationships with new and existing buyers
  • Increase buyer engagement through consistent communication and follow-ups
  • Assist in developing and executing marketing campaigns to drive attendance and participation
  • Track outreach efforts and report on engagement results
  • Collaborate with internal teams to ensure consistent messaging and branding

Requirements

  • Previous experience in marketing, customer service, or sales preferred
  • Strong communication skills (both phone and written)
  • Comfortable making a high volume of outbound calls
  • Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
  • Organized, self-motivated, and able to multitask
  • Ability to build rapport quickly and maintain professional relationships

Preferred

  • Creative mindset with attention to detail
  • Confidence speaking with customers over the phone
  • Basic understanding of marketing strategies and customer engagement
  • Experience in automotive, auction, or sales environments is a bonus

Benefits

  • PTO, holiday pay, insurance, 401K
  • Fast-paced, team-oriented environment
  • Hands-on role with both creative and customer-facing responsibilities