Marketing and Branding Coordinator

Winston-Salem, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive event marketing and community engagement for a city-owned fairgrounds and facilities.

  • Must-have: Bachelor’s degree in marketing/PR/communications or equivalent experience.
  • Standout: Onsite media representative and primary website/social/email ownership signals strong cross-channel impact.

Job Description

Responsibilities

  • Develops and coordinates effective marketing, branding, and sponsorship opportunities
  • Sells and solicits meeting space for the purpose of promoting various events at the Winston-Salem Fairgrounds, Carolina Classic Fair and other City facilities as assigned;
  • Creates and maintain relationships with local networking organizations;
  • Creates and maintains local media relationships, including press releases;
  • Provide event and marketing support; prepares and implements contracts for meeting events;
  • Prepares special reports and performs special projects as assigned;
  • Manage special events and programming related to Winston-Salem Fairgrounds Farmers Market
  • Primary website manager, social media editor, and email marketing management;
  • Supports in planning with internal staff teambuilding, communication, and social strategy;
  • Assists in capturing photo and video content for development of event collateral and promotion;

Requirements

  • Any combination of education and experience equivalent to a bachelor's degree in marketing, public relations, communications, with a concentration in social media or a closely related field.
  • Valid Drivers License
  • Job requires some weekend and evening work based on event schedule
  • Ability to work with internal and external partners; excellent written and oral communication skills; strong interpersonal and networking skills; knowledge of desktop publishing and other computer skills; ability to thrive and work effectively as an individual within a fast pace small team setting, ability to remain self-motivated and goal oriented.
City of Winston-Salem logo

City of Winston-Salem

Formed in 1913 by the merging of industrial "Winston" and Moravian "Salem," Winston-Salem is known as the "City of Arts and Innovation." Situated in the Piedmont Triad region of North Carolina, we provide municipal services to more than 250,000 residents.

Founded in 1913
Winston-Salem, North Carolina, USA
1.2K employees (22 in marketing)

Traffic Signals

Monthly Visitors
183.7K
Traffic Source Mix
Search
48%
Direct
47.4%
Referral
3.6%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
22 (2% of company)
Median Career Experience
24.5 years
Median Tenure
2.6 years

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