Marketing & Brand Manager at Modlite Systems | Boerne, TX | $80K/yr – $100K/yr

Modlite Systems

Marketing & Brand Manager

Boerne, TX (On-site)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the go-to-market and launch discipline for new products, coordinating naming, timelines, creative direction, and PR while steering budget across ads and channels to deliver measurable product impact.

GTM Orchestration: From naming to launch day with cross-functional coordination and external counsel.
Brand & Creatives: Set voice, visual direction, and campaign concepts; manage contractors and third-party output.
Performance & PR Engine: Lead analytics-driven reporting and proactive media relations to drive launch momentum.

Job Description

Responsibilities

Drive go-to-market strategy for every new product from naming brief through launch day
Develop launch timelines, marketing materials, and channel plans
Lead product naming strategy and coordinate with outside trademark counsel on filings
Direct our in-house Media Manager and guide the creative output of the team.
Set the standard for brand voice, visual direction, and campaign concept across all channels.
Communicate creative direction to 3rd party contractors.
Manage ad spend across Meta and Google Ads.
Lead marketing performance reporting through Triple Whale, GA4, and other relevant analytics platforms
Deliver clear, actionable performance reports to leadership on a regular cadence
Drive proactive PR: press releases, media pitches, product embargoes, and launch coordination.

Requirements

Fluent in modern e-commerce marketing tools, including Shopify, Meta Ads Manager, Google Ads, analytics platforms, email marketing systems, and AI-assisted workflows.
Tool-agnostic and focused on results.
Experience leading teams, managing budgets, launching products, and driving measurable business growth.
No degree required. Show us your work.

Preferred

5+ years of progressive marketing experience, including leadership responsibility and budget ownership.
Industry familiarity with tactical, firearms, defense, law enforcement, outdoor, or closely related brands.

Benefits