Marketing Brand Manager at American International Industries | Los Angeles, CA | $75K/yr – $95K/yr

American International Industries

Marketing Brand Manager

Los Angeles, CA (On-site)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end beauty brand marketing from idea to market launch with cross-functional leadership and a strong GTM focus.

Must-have: 3–5 years in beauty brand or product marketing with market-launch experience.
Standout: Ownership of GTM plans across retail, digital, and packaging direction.

Job Description

Responsibilities

You’ll partner closely with a cross-functional team and leadership to bring ideas to life. This is a collaborative hands on role.
Shape What Comes Next
Help define what we bring to market, from early ideas through launch
Turn trends, insights, and instincts into real brand opportunities
Develop product positioning, naming, and claims that feel fresh, relevant, and ownable
Spot white space and push the brand into it
Launch With Impact
Lead go-to-market plans across retail, digital and social
Build stories and campaigns that people can connect with
Partner with creative on packaging direction, visuals, and messaging
Own timelines and keep projects moving forward
Communicate clearly so everyone stays aligned and energized

Requirements

You have 3-5 years of experience in beauty (nails is a big plus) in brand or product marketing
You’ve been part of bringing something to market and want more ownership of it
You think both creatively and commercially
You care about the details from formula to packaging to how it shows up on shelf
You’re proactive, collaborative, and comfortable with moving fast

Benefits

Our health insurance benefits include medical, dental, vision.
We also offer paid time off, holiday pay, supplemental and voluntary life insurance.

American International Industries

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

Founded in 1971

Los Angeles, California, USA

330 employees (80 in marketing)

www.aiibeauty.com