Responsibilities

• Develop and implement comprehensive branding strategies aligned with company goals, ensuring consistency across all channels.
• Manage social media platforms by creating engaging content, monitoring engagement metrics, and optimizing campaigns for maximum reach.
• Oversee product management activities including positioning, messaging, and lifecycle planning to enhance brand visibility.
• Conduct thorough market research using tools like Nielsen insights to identify trends, customer needs, and competitive landscape shifts.
• Lead multichannel marketing efforts encompassing digital marketing, e-commerce initiatives, public relations, and B2B marketing strategies.
• Analyze campaign performance data to inform strategic planning, budgeting decisions, and continuous improvement efforts.

Requirements

• Proven experience in social media management, product management, branding, and multichannel marketing.
• Strong analysis skills with the ability to interpret market research data and translate insights into actionable strategies.
• Familiarity with Nielsen tools, digital marketing platforms, and e-commerce environments.
• Excellent strategic planning capabilities coupled with sales experience to drive revenue growth through branding initiatives.
• Proficiency in Adobe Creative Suite for content creation and campaign development.
• Demonstrated ability to manage budgets effectively while executing large-scale marketing campaigns.
• Knowledge of B2B marketing practices and public relations strategies to build strong industry relationships.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance