Responsibilities

• The Marketing Automation Specialist handles the day-to-day function of the automation channel as well as fostering improvement and growth.
• The Specialist works with multiple departments, i.e. Digital Marketing, Product Management, Events, etc., to meet their communication needs.
• Execution of campaigns includes sending emails to new prospects, reengaging with existing dormant customers, promoting company events, and more.
• The Specialist improves the effectiveness of the email channel, properly selecting the right audience for each campaign, to increase user engagement and conversion rates.
• Additionally, the Marketing Automation Specialist contributes to the company’s digital lead generation activities.
• Working cross-functionally, the Specialist works with Marketing, Product Management, and Sales to capture leads on the websites.
• The Specialist creates lead capture forms for deployment on the sites - working to improve conversion rates, increasing the number of leads generated, as well as maintaining the quality of the leads.
• Executes company and vendor partner email promotion and communication activities.
• Implements email marketing campaigns
• Works with Creative to craft engaging communications and meet deadlines – proofread emails for clarity, create compelling CTAs (A/B test as needed); deploy emails through Marketo

Requirements

• Hands-on use of email marketing platform Marketo.
• Advanced Microsoft Office skills, especially Excel with ability to create complex spreadsheets using formulas, including v-lookup, and pivot tables.
• Working knowledge of creating and implementing lead capture forms.
• Basic understanding of Marketing Automation solutions.
• Basic understanding of website architecture and basic web development skills, including HTML/CSS and CMS systems, with ability to engage with the development team.
• Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
• Analytical skills with ability to monitor email channel performance, quantify and identify areas for improvement.
• Analytical (data-driven) approach to plan, execute, and review email and lead generation improvement projects.
• Collaboration skills with ability to work with external vendors and internal cross-functional teams.
• Communication skills with ability to interact effectively with all levels of the organization

Benefits

• a total rewards package that provides financial, emotional, and physical resources for you and your family.
• compensation, 401k plans, medical insurance, and other benefits are progressive and competitive.
• free therapy visits, mental health coaching and tools, and meditation resources.
• a generous paid time off package that includes not only vacation and care time, but also Wellness and Volunteer Time Off days.