Responsibilities

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
• Develop and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
• Ensure data integrity using HubSpot and 3rd party tools.
• Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
• Partner within Marketing to align lead prioritization processes and create scoring models.
• A/B Test, iterate, and optimize campaigns based on performance data.
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Requirements

• 3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot.
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Exceptional project management and cross-functional collaboration skills.
• Attention to detail and passion for optimizing user experience and marketing performance.
• Residency in one of the following states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington

Benefits

• Salary range: $100,000 – 120,000
• Employer‑subsidized medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance