Responsibilities

• Performs daily email marketing activities involving set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered email campaigns
• Conducts daily seed and mini seed tests to assure brand conformance and quality
• Manages daily, weekly, and monthly campaign calendars to ensure optimal collaboration among IEEE business unit clients, editorial, and list management teams
• Assists internal customers (staff) with building email campaigns and database selection, and ensures HTML presentation is representative of the quality standards defined by IEEE
• Troubleshoots technical issues related to HTML templates, list segmentation, code related concerns, and other aspects of Campaign Operations
• Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)
• Ensures that assigned campaigns delivered on the behalf of IEEE maintain brand integrity
• Aids in campaign design and provides content element recommendations to improve response
• Supports and demonstrates best practices for email marketing execution and management
• Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis

Requirements

• Bachelor's degree or graduating senior
• Bachelor’s degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered)
• Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding
• Experience with Marketing Automation Platforms, preferably Marketo. Requires experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey
• Experience with Smartsheets
• Experience with data analytics and visualization tools, such as Tableau

Preferred

• Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design